Walk-On’s Sports Bistreaux, a dynamic and fast-growing sports bar and restaurant concept, brings the energy of game day to every meal for every guest that walks through their door.
Founded in Louisiana and inspired by the grit and passion of walk-on athletes, Walk-On’s Sports Bistreaux has built a reputation for delivering scratch-made, high-quality food in a lively, sports-driven atmosphere. With nearly 80 locations spanning multiple states, Walk-On’s has become a fan-favorite destination for sports enthusiasts, families and casual diners alike. The brand prides itself on hospitality, community involvement, and an elevated guest experience, making it more than just a place to eat—it’s a place to connect, celebrate, and enjoy the spirit of the game.
As Walk-On’s focused on expanding its footprint, the brand recognized the need to enhance guest engagement and streamline its digital ordering experience. With ambitious goals for growth and operational efficiencies, Walk-On’s decided to tackle a loyalty program implementation and online ordering implementation simultaneously. However, they knew that outside help was needed to ensure a speedy go to market, as well as needing technical expertise in these new platforms.
To support their vision for success and address key challenges, Walk-On’s partnered with 5&5 to lead the implementation of their new loyalty and online ordering platforms—engaging 5&5 for not only project management, but also configuration, testing, and rollout support.
5&5’s Loyalty Team worked closely with Walk-On’s to design and implement a loyalty program that would not only attract new guests but also drive repeat business. The goal was to create a seamless, engaging program that supported guest retention and brand loyalty. Walk-On’s transitioned their loyalty program to Paytronix, which offered a more effective and streamlined solution for their business. 5&5’s team guided Walk-On’s through every stage of the program setup, providing training and sharing best practices for deployment to ensure the team was well-equipped to manage the program post-launch. Additionally, 5&5 helped Walk-On’s implement an automatic conversion model with Paytronix, allowing guests to earn points to unlock rewards, as well as developed an FAQ resource to guide guests through the changes.
On the online ordering front, 5&5 assisted Walk-On’s with the transition to Olo, ensuring a smooth integration into the brand’s existing tech stack. The team partnered with Walk-On’s to ensure menu items and modifiers were accurately configured within the platform, while also applying their expertise in metadata configuration to support a seamless and intuitive guest ordering experience. 5&5 also supported the quality assurance and testing phases to ensure the platform was fully functional and ready for guest use. Throughout the process, 5&5 acted as project managers, overseeing testing and troubleshooting to ensure a flawless experience and guiding the brand through a structured rollout.
Areas of Support
This partnership between Walk-On’s and 5&5 led to significant improvements in both operations and guest engagement. The new loyalty program created a seamless experience for active guests and enabled Walk-On’s to reconnect with lapsed guests through targeted messaging. By streamlining management with clear tracking and reporting, the program aligned with Walk-On’s brand strategy: driving increased participation, repeat visits, and overall loyalty member value, without relying heavily on discounting. The updated online ordering system optimized the brand’s digital experience, providing a smooth process for both guests and restaurant team members. This led to higher order completion rates and greater guest satisfaction.
5&5’s strategic guidance and hands-on approach were crucial to the success of these initiatives, allowing Walk-On’s to take full ownership of their loyalty and ordering platforms post-implementation while knowing 5&5 was available for support.
“The transition involved many moving parts, but the 5&5 Team fully understood our objectives and worked closely with us under a tight timeline to ensure successful implementation. Looking back on the process, they were fantastic partners—truly an extension of our team. Their thoughtful collaboration helped us enhance the guest experience as we deployed these key digital platforms.”
– Mark Foulds
VP Digital Marketing & Consumer Engagement
The combined efforts of 5&5 and Walk-On’s resulted in a stronger loyalty program and optimized online ordering system, positioning the brand for continued growth and success in the digital dining landscape.
5&5 is here to support your brand with seamless loyalty program implementations and digital ordering optimizations. Whether you’re looking to enhance your brand’s loyalty experience or streamline your online ordering system, we offer end-to-end support—from strategic planning and system integration to training and ongoing maintenance. Our team can audit your current tech stack to identify opportunities for growth and help with RFP creation if you’re exploring new solutions. We provide hands-on support with setup, menu configuration, troubleshooting, and optimization, ensuring your brand is always ahead in customer engagement and operational efficiency. Reach out today and let’s discuss how we can help you achieve your digital transformation goals!
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