Pollo Campero
Pollo Campero is the World’s Largest Latin American Restaurant Chain. Started in 1971, Pollo Campero has over 350 restaurants spanning across the U.S., Mexico, and Latin America.
Sizzler
In 2023, Sizzler partnered with 5&5 for a website redesign project, marking the start of a successful relationship. As Sizzler recently underwent a comprehensive rebranding initiative, they turned back to 5&5 for our specialized expertise in restaurant website design and digital integrations. The collaboration resulted in an enhanced user experience and a cohesive redesign, elevating Sizzler’s website to better serve its guests in more ways than ever before. Explore how 5&5 teamed up with Sizzler and their branding agency to deliver a website upgrade that truly reflects the new brand identity.
sizzler.com
Background
When you think of Sizzler, what comes to mind? Maybe it’s memories of family dinners from your childhood or those nostalgic TV commercials from the ’80s and ’90s. For the past 65 years, Sizzler has represented quality steaks at affordable prices, creating a welcoming atmosphere for the whole family. Since its debut on the West Coast in 1958, Sizzler has been a pioneer in the fast-casual dining scene, long before it became a trend. Today, with over 80 locations, Sizzler continues to offer an elevated dining experience, blending exceptional value with a warm, inviting environment for families.
The Challenge
Sizzler’s impressive 65-year legacy meant there were certain design aspects of the brand that were not in touch with today’s times. Sizzler hired a renowned branding agency to revitalize the brand voice & style. The goal was to reconnect with former customers and attract a younger audience by showcasing Sizzler’s signature steaks, all-you-can-eat salad bar, and family-friendly atmosphere—all at an affordable price. Sizzler did not set out to reinvent itself, but rather needed a fresh coat of paint—not only inside the restaurant, but across every touchpoint where it meets its guests – website included.
The Solution
Sizzler understood that redesign the website was crucial for the overall rebranding initiative, particularly to attract a younger, digitally savvy demographic. Due to its past history with 5&5 for an initial website design in 2023, they tapped 5&5 again for a website redesign & development project to modernize Sizzler’s website and deliver an optimal UI/UX experience.
The Results
The 5&5 Team’s primary objective was to give Sizzler.com a facelift. Secondarily, the team aimed to enhance user functionality, drive conversions, and boost online orders. As a foundational step, the team organized calls with Sizzler and their agency to fully understand the vision behind the rebrand and gather all critical plans and details before starting the design work. With a refreshed brand guide, the 5&5 Team leveraged updated elements, styles, fonts, and an enhanced design aesthetic to bring the brand’s reimagined identity to life digitally. The team balanced their website design expertise with adherence to Sizzler’s refreshed brand guidelines to deliver a truly impactful website.
Upon presenting the new designs, the 5&5 Team’s greatest reward was hearing the Sizzler team and their agency express immense satisfaction with the work. The level of thought and detail in the final designs exceeded expectations, thanks to the team’s deep understanding of first-class website design. This success allowed the project to seamlessly transition into the development phase, where our team brought the designs to life. In partnership with our developers, our project management team helped align all stakeholders on priorities, timelines & QA, ensuring a successful launch of the re-designed website.
Accuracy of information and proper synchronization across external platforms were crucial for Sizzler to maintain smooth operations, both on-premise and in their digital presence. 5&5’s expertise in UI/UX design, combined with our rigorous testing process, ensured the delivery of a successful website that not only adhered to best practices for restaurant websites, but one that also perfectly aligned with the brand’s facelift.
“The 5&5 Team has a been a pleasure to work with for both of our website refreshes – the first one to get us up to date and the second one to bring the new brand to life. I appreciated the transparent communication, the solutions focused mindset, and the focus on getting good work done in an efficient and effective manner.”
– Sasha Shennikov, Marketing Director
Services Provided
Website Re-Design
Project Management
Before
After
Let’s start a conversation…
5&5 is here to elevate your brand with exceptional website design, development, and other digital tech enhancements. Whether you need a brand-new website, a simple refresh, or a complete overhaul, we’ve got you covered! Our team of agency-level designers and web developers specializes in restaurant websites, fully understanding the unique nuances of the customer journey when food is involved. Contact us today for a free consultation!
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