Meet the Customer Success Team: Ashley and Ben

At 5&5, our team is our greatest strength, and we’re excited to highlight two incredible individuals who play a vital role in making our Customer Success team truly special. Today, we’re shining a spotlight on Ashley Prieto and Ben Frankart, two team members who bring passion, positivity, and expertise to everything they do.

First, meet Ashley Prieto, our Associate Director of Customer Success. Ashley is an exceptional leader, known for her welcoming and approachable demeanor. She creates an environment where everyone feels comfortable and supported. Her dedication to ensuring our customers feel valued and her ability to foster collaboration and growth make her an incredible part of the 5&5 Team.

Next, let’s introduce Ben Frankart, our Senior Customer Success Manager. Ben is a true professional—strategic, approachable, and always willing to go the extra mile. His ability to connect with clients and teammates alike makes him an invaluable part of our success, and his positive energy is contagious.

Ashley, Ben, and the entire 5&5 Customer Success Team serve as the backbone of our client partnerships, ensuring that every brand we work with achieves its full potential. They go beyond traditional support by acting as strategic advisors, problem-solvers, and advocates for your success. From guiding brands through seamless onboarding and implementation to providing data-driven insights that uncover growth opportunities, the team is committed to delivering measurable results. They proactively address challenges, optimize marketing campaigns, and streamline operational workflows to maximize efficiency and ROI.

Let’s dive into a quick Q&A with Ashley and Ben to better understand the role our Customer Success Team plays and learn a little more about each of them, personally!

How does Customer Success support brands at 5&5?

Ashley: Our Customer Success team plays a vital role in helping brands grow and maximize their ROI. Here’s how:

– Seamless Onboarding & Implementation: We ensure a smooth transition, helping brands quickly adopt the right strategies and technologies.
– Data-Driven Performance Insights: By continuously monitoring key metrics, we identify trends, optimize performance, and uncover growth opportunities, especially across platforms like UberEats, DoorDash, and Grubhub.
– Personalized Strategy & Ongoing Support: Through regular check-ins and strategic consultations, we align solutions with each brand’s goals for measurable success.
– Maximized Efficiency: We fine-tune marketing campaigns, streamline operations, and leverage internal teams to drive stronger results with less overhead.
– Stronger Customer Engagement & Retention: Our focus on loyalty and guest experience helps brands drive repeat business and increase lifetime customer value.
– Proactive Problem-Solving: Rather than reacting to issues, we anticipate challenges and provide solutions that keep operations running smoothly.

At the end of the day, we act as a true strategic partner, helping brands get the most out of their collaboration with 5&5 for sustained growth and success.

Ben: Customer Success acts as an extension of our partner brand’s team to make sure everything runs smoothly. Your 5&5 CSM will keep new store openings on track, keep everyone working on the project aligned, and drive communication with vendors. We get to know the unique goals & pain points of each brand to ensure that 5&5 is providing the best support possible!

What’s your favorite part of your role at 5&5, and why?

Ashley: I love the collaborative nature of this work. Whether it’s problem-solving with teammates or brainstorming creative solutions, working together toward a shared goal is incredibly rewarding. The diversity of projects, brands, and challenges keeps things dynamic, ensuring our team stays sharp, adaptable, and a valuable resource for our partners.

Ben: Without a doubt my favorite part is how different every day is. Each project & each brand partner I work alongside is different and has their own unique perspective and challenges they bring to the table that 5&5 can help support. It lets me tackle different platforms or different pain points every week, and keeps everything feeling fresh. Variety is the spice of life! If I learn something new every week, I’m content.

What’s one project or achievement at 5&5 that you’re especially proud of?

Ashley: One project I’m especially proud of is building the Customer Success team and getting them to where they are skillfully now. It was a challenging but fulfilling experience and seeing the impact it had—whether in efficiency, innovation, or customer satisfaction—made all the hard work worth it.

Ben: An article ran in Restaurant Business Online last month highlighting one of the brands I work very closely with, Krispy Krunchy Chicken, as they opened over 600 new locations last year. It’s great to see something I’ve been so involved with get a spotlight like that, knowing that my role and my work here at 5&5 contributed to their success. Even being a small piece of the operation that makes a huge initiative successful is really rewarding and a good reminder of how much impact we can have in our day to day.

If you could give one piece of advice to someone starting a career in your field, what would it be?

Ashley: Be adaptable and open to learning. Things change quickly, and the ability to pivot, take feedback, and continuously improve will set you apart.

Ben: This is a tough one! I certainly didn’t leave college aspiring to work in customer success. I have been a waiter, a bartender, an actor, an account manager, and a cruise ship singer (yes, really). I’ve been working in tech & customer success roles for the last 5 years, and the thing that has driven my career growth more than anything else has been curiosity. My advice would be to stay curious and embrace new challenges! I know there’s always something out there I can be better at or have a better understanding of, and it keeps me on my toes.

How do you stay inspired and motivated while working remotely?

Ashley: I make a point to create a structured routine and set daily goals. Taking breaks, stepping outside, and engaging with colleagues virtually also help maintain motivation and connection.

Ben: Having a dog constantly in the room is a pretty great motivator. Every time I send an email, I scratch my dog’s head. It’s like a reward! Also being able to brew unlimited pots of coffee with no judgement, except from my dog.

Do you prefer working with music in the background, or do you need total silence to focus?

Ashley: It depends on the task! For deep-focus work, I prefer silence, but for repetitive or creative tasks, I enjoy instrumental or low-fi music in the background.

Ben: I love to work to music, as long as there are NO lyrics. If I’m jamming to a playlist that has words, those words somehow end up in whatever I’m writing. Lofi beats are great to pass the time, and very relaxing.

We appreciate Ashley and Ben for giving us this glimpse into the world of Customer Success at 5&5! By building strong relationships and deeply understanding our clients’ unique pain points and goals, the Customer Success Team ensures that our support is not only effective but also tailored to drive long-term success. Their dedication to fostering collaboration, enhancing customer engagement, and delivering exceptional support makes them an indispensable part of your journey with 5&5. Stay tuned as we continue to shine a (quarterly) spotlight on more of the incredible people who make our team thrive! Until then, be sure to check out our LinkedIn, Instagram and Facebook pages connect with us.

5&5 Team

The 5&5 Team is a powerhouse of restaurant technology experts, specializing in building, optimizing, and innovating digital ecosystems for food service brands. With deep expertise across tech stacks, digital platforms, and data-driven solutions, they help restaurants harness the power of technology to drive growth and efficiency. Collaborating remotely across time zones, they bring fresh insights, strategic guidance, and hands-on experience to every challenge—equipping brands with the knowledge and tools to thrive in an increasingly digital world.

View all articles by this author

The 5&5 Team is a powerhouse of restaurant technology experts, specializing in building, optimizing, and innovating digital ecosystems for food service brands. With deep expertise across tech stacks, digital platforms, and data-driven solutions, they help restaurants harness the power of technology to drive growth and efficiency. Collaborating remotely across time zones, they bring fresh insights, strategic guidance, and hands-on experience to every challenge—equipping brands with the knowledge and tools to thrive in an increasingly digital world.

View all articles by this author